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TREND: Sexy & Feminine STYLE: Besse
Monday, June 14, 2010
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The heavy military boot is not a style for everyone.. and for those people I have put together a cute little outfit for the office of for a night out with the girls.

Check out Bessie or Millie for cute feminine flats this Winter.

Or, for those rainy nights add La Brea to this look.






TREND: Safari = STYLE: Columbo
Thursday, June 10, 2010
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With all the beautiful neutral colours around, why not play around with a theme- Safari.

Mix up some basics with a few animal prints and some lace up boots and your done.

I wouldn't say that this would be the ideal wardrobe for an actual safari.... However, seeing the images of what the girls were wearing in the sex in the city movie on their trip.. it might be closer.

Check out Columbo or Castro.



TREND: Nautical = STYLE: Burn
Friday, June 04, 2010
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With the long weekend coming up, this is the perfect little outfit for those lucky enough to be out boating about...

Check out Burn or Burst for your Nautical needs.


TREND: Biker = STYLE: Bam
Thursday, June 03, 2010
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You don't have to own a bike to be wearing the leather jacket this season.

However, if you are going to wear one out, make sure to add some heavier shoes to balance you out.

Check out style Bam which are comfortable and versatile.





TREND: Knee High Boots = STYLE: Atika or Alexi
Tuesday, June 01, 2010
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Now that the cold weather has finally arrived.. It's time to go out and get a pair of over the Knee boots!

Here is a little outfit that could work perfectly for say.... a sex in the city premiere!

Check out Alexi or Atika





Urge featuring in Zanerobe's March lookbook
Friday, April 16, 2010
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Check out Labrea in Tan being teamed up with some hot new threads from Zanerobe..

URGE ROCKS THE RUNWAY
Wednesday, April 14, 2010
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Castro and Boom styling it up at LA Fashion Week!

Mens Winter
Friday, February 26, 2010
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Launched for the first time in 2010, Urge have entered the market with their first offer of a Men’s leather collection. It is a small collection of key pieces that are essential to the Street wear market as they cross over from day to evening effortlessly.

With the return of the desert boot influence and the military boot being so strong, it was hard not to give our take on these two styles.  Boom and Bam are two key looks that we feel strongly about and this feel has help inspire such styles as Trevor which is the cross between the casual styles and the dress styles like Hilton and Bang.

A dusting of natural colours, teamed up with oily suede’s and rustic leathers gives the feeling of preloved favorites.

Shop Til You Drop - Feb Issue
Thursday, February 25, 2010
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Shop Til You Drop magazine featured the Tamara from our Summer 09 range

Check out the Tamara here

Dolly gets the Urge
Thursday, February 25, 2010
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The good folk over at Dolly showed the love and splashed the Heidi in the Zebra print in their latest issue.

Check the Heidi Zebra out here

Check out all of the Winter Canvas range